Here’s what to expect…
3.45pm - 5.00pm
The Emotional Type – Bruno Maag, Dalton Maag
The story of type is the human story. Type has documented our evolution and driven our progress since man first made a mark on a surface to communicate.
Bruno will talk about type and you will see his passion for it. From the Phoenicians, through Charlemagne and arguably the first custom typeface, to the Romans then the 3rd Reich.
We still use type as an effective branding tool. It is the signature of many of our most common brands: Tesco, BT, Vodafone, The National Lottery, Tui. Their texture and form add variety and life to our high street.
We all use type. Many of us have our favourites for one reason or another. You only need to walk into a school office or a doctor’s surgery to see this. I think you probably know that I am talking about Comic Sans. Type has to be appropriate to its usage. We would be unlikely to select a dour fraktur for a wedding invitation. Functionality apart, ie. legibility, it needs to reflect and support the work.
If for you type is an afterthought; a necessary evil, trivia, insignificant; irrelevant. If you reach for Helvetica every time you need a font, because of its ‘neutrality’ then Bruno will guide you towards considering the suitability of another font and show you how easy accessing alternatives can be.
Bruno is REALLY into type.
Most likely to say ‘I am a craftsman...not an artist’
Least likely to say ‘This looks like a job for Helvetica’
Bruno feels the pleasure of a beautifully crafted typeface and
the pain of any misuse.
Tickets are £5
A lucky delegate at Bruno Maag's talk will receive one set of a run of only 50 Limited Edition sets of screen prints. These two colour prints (70 x 100cm) were created by Hamish Muir for Dalton Maag to celebrate the launch of the Tephra font in Spring of 2008. All the prints are numbered and signed by Hamish Muir and Bruno Maag.
Photographer credit: Vincent Connare
