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Design Symposium North hits Liverpool in 2010 with an action packed
programme featuring some of the most renowned figures in the design industry.
This years lectures feature James Bull of Moving Brands and Adrian Shaughnessy
of Shaughnessy Works. Both will be talking about their inspirational careers
and showing work from past and recent projects.
Jonathan Kirk, DBA consultant from, Up to the Light will also
be showing how small agencies can punch above their weight.
Aspiring creatives and students will be treated to a full day of top tips
on how to break into the industry at a series of education-related sessions
run by the D&AD and the DBA which will include lectures, portfolio surgeries
and workshops.
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James Bull
Director and Co-founder,
Moving Brands
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Adrian Shaughnessy
Graphic designer and writer
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Jonathan Kirk
Consultant, Up to the Light
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Ann Rimmer
North West Head for the DBA
and Founder of Clock Creative
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David Palmer
Creative Partner, Love
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Chris Conlan
Managing Director, Love
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James Bull
Director and Co-founder, Moving Brands
James co-founded Moving Brands a year
after graduating from Central Saint Martins in 1997.
He has directed the creative wing of Moving Brands for
fifteen years and was instrumental in developing the
innovative Moving Brands approach to branding and corporate
story telling which has enabled it to carve out a reputation
as the definitive multi-media, multi-platform creative agency.
They now have offices in London, Tokoyo, Zurich and San Francisco.
Prior to studying graphic design at Central Saint Martins,
James worked in the film industry, joining Wide Productions,
where he helped create Inferno and gained invaluable experience
as a director, vision mixer and editor.
Driven by a fascination for technology, the Moving Brands approach,
as envisioned by James, starts by defining the compelling story
at the heart of any brand before then creating deliverables. He
has created work for many global companies including; The Body
Shop, Nokia, Vodafone, Keane, Universal Records and Nokia Siemens Networks.
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Adrian Shaughnessy
Graphic designer and writer
In 1989 he co-founded the design company Intro
where he worked as creative director for fifteen
years. Intro designed album covers and made music
videos for Primal Scream, Depeche Mode, Stereolab
and numerous other bands.
In 2004 he left to pursue an interest in writing
and to work as an independent design consultant.
Today he runs ShaughnessyWorks, a consultancy combining
design and editorial direction. He is a founding partner
and director of Unit Editions,
a publishing company producing books on design and visual
culture, and is a visiting tutor at the
RCA.
Shaughnessy has written and art directed numerous books
on design, including "
How to be a Graphic Designer Without Losing Your Soul" which has
sold 80,000 copies to date. He latest book is "
Graphic Design: A User's Manual".
He writes regularly for Eye and Creative Review, and has a monthly
column in Design Week. He is an occasional contributor to
avant-garde music magazine The Wire, and a contributing writer
to Design
Observer. From 2006 until 2009, Shaughnessy was editor of Varoom,
a publication devoted to the critical appraisal of illustration.
Shaughnessy has been interviewed frequently on television
and radio. He lectures extensively around the world, and hosts
a regular one hour radio show called
Graphic Design on the Radio on Resonance FM.
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Jonathan Kirk
Consultant, Up to the Light
Jonathan is a business advisor and is a member of the DBA's Experts Register.
He challenges some of the ingrained assumptions that exist in our
industry and offers exclusive, insight-led advice. He has been
New Business Director at Fitch and EHS Brann.
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Ann Rimmer
North West Head for the DBA and Founder of Clock Creative
Before establishing Clock Creative in 1999, Ann worked for some of the
North West and UK's leading design and advertising agencies, moving through
the ranks from Junior Designer to Creative Director. Ann studied design and
advertising at Salford University and is a passionate advocator of North West
design excellence. She has lectured at Bolton and Huddersfield Universities
on a voluntary basis and often speaks for the DBA regionally.
Ann has won numerous awards for Clock's creative work and also business acumen.
Today Ann heads up Clock's creative strategy and communication planning,
working closely with clients to ensure their investment in design is well
spent and helping many clients reach International markets.
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David Palmer
Creative Partner, Love
Dave is one of Love's founding partners and one of 3 Creative Directors working
at the agency, Dave has led a variety of national and international branding and
design jobs including the launch of PlayStation 3 for Sony, Future Morph for The
Science Council and the design and roll-out of the BBC's Comic Relief campaign.
Dave's other key clients include Nike Europe, COI, BBC and Microsoft. Most recently
Dave has won a number of high profile industry awards for design and branding
including Design Week, New York Festivals and D&AD Silver for whom he has
gone on to head up judging teams within the design category.
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Chris Conlan
Managing Director, Love
Chris has been Managing Director of LOVE since 2008, having previously
been the agency's Head of Digital. Chris has a total of 14 years agency
experience, gained initially in large network advertising agencies (JWT,
McCann Erickson) and more recently in independent digital design studio
magneticNorth before joining LOVE in 2007. Chris has developed strategy
and managed award winning projects across clients including Durex, the BBC,
Kellogg's, Dr Martens and Sony Playstation.
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10:00 - 12:00 |
D&AD Portfolio Surgeries |
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12:00 - 13:30 |
D&AD Workshops |
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12:00 - 13:00 |
DBA Education Seminar |
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13:15 - 14:45 |
D&AD Student Award Talk |
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15:00 - 16:30 |
DBA How to punch above your weight |
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17:00 - 18:30 |
Adrian Shaughnessey |
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19:00 - 20:30 |
James Bull - Moving Brands |
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10:00 |
D&AD Portfolio Surgeries
Time: 10:00 - 12:00
Location: ...
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Come and make the most of the opportunity to
get advice on how to present your portfolio to
potential employers. Test the waters before you
have to do it for real with real employers! There
will be some fantastic senior creatives hosting from
Elmwood, The Hub,
The Chase, McCann Erickson
and Brass to name but a few.
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12:00 |
D&AD Workshops
Time: 12:00 - 13:30
Location: ...
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Workshop 1
Shellsuitzombie is an organisation
run by grads for grads, aiming to improve the dialogue between
graduating students and the creative industries through online exposure,
events and print publications. They will be running a workshop on how to
present yourself, network and ultimately get a job! Places are limited.
Workshop 2
Get involved and impact social change with The Hub. They will be working with you to push your creativity.
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Sign up by emailing rhiannon.james@dandad.co.uk
with your Name, Email, Mobile number, College and
Course by 12pm on Friday 19 November.
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12:00 |
DBA Education Seminar
Speakers: Ann Rimmer, David Palmer & Chris Conlan
Time: 12:00 - 13:00
Location: ...
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POSITIONING YOURSELF AS A BRAND
The most effective brand solutions are based on impact, a clear proposition,
striking personality and key differentiators.
So how can you use these same principles when selling yourself to
a potential employer?
Ann Rimmer, Chris Conlan and David Palmer
will use compelling case studies to illustrate design at its most
effective, before turning the focus on how you too can position
yourself as a brand in order to secure the job you want.
Your application is the most important direct marketing brief you'll ever have
- make sure it's effective.
The event will offer top tips and hints including how to:
- Get yourself and your work noticed by a Creative Director bombarded by applications
- Ensure you encapsulate your submission in A BIG IDEA
- Communicate your unique qualities - like any good brand - but without delivering false promises.
After all, that's what effectiveness is all about.
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Please register with your
- Full Name
- Email address
- Name of College/University/Organisation
- Number of Tickets
By 12pm on the 24th November to designsymposium@uniform.net.
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13:15 |
D&AD Student Awards Talk
Time: 13:15 - 14:45
Location: ...
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Fergal Kilroy, Rhiannon James and a well known London
based graphic designer will be talking about D&AD,
how to win one of their Student Awards and how to tackle
briefs. All are welcome, though the talk will be targeted at
students.
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Please rsvp to education@dandad.co.uk with your name,
course and college. Tutors can make a group booking
by indicating the size of the group.
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15:00 |
DBA How to punch above your weight
Speaker: Jonathan Kirk
Time: 15:00 - 16:30
Location: ...
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Small and medium sized design consultancies occupy a difficult place.
Most are well capable of competing with the very big agencies,
both strategically and creatively, but are often frustrated by
the way in which clients can be seduced and reassured by the big
boys. It seems that the odds are becoming increasingly stacked
against the small and medium sized consultancies.
More and more brands are owned by fewer and fewer companies,
so there are less major decision making points. Access to
these decision-making points is getting more difficult and
the biggest agencies tend to have better access. Clients
seem to want more and more pro-activity from their agencies
for the same, or even less, money. More often than not
the big agencies are better resourced to provide this.
Nobody wants to be in a 'crumbs from the top table'
position so how can small and medium sized agencies
fight their corner, compete effectively and win against
the big agencies?
What we'll be covering:
- Sending the right messages through your positioning and new business activity
- How to tick the reassurance boxes on your ability to deliver
- Effective pitching against the big agencies - exploiting their weaknesses and selling your strengths
- Practical ideas on how to add value to client relationships that will help you to punch above your weight
- How to build networks and associations with other agencies
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17:00 |
Adrian Shaughnessy
Speaker: Adrian Shaughnessy
Time: 17:00 - 18:30
Location: ...
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Adrian will be showing his work and discussing his career and standout projects.
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19:00 |
Moving Brands
Speaker: James Bull
Time: 19:00 - 20:30
Location: ...
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James will be talking about his career and showing work from past
and recent projects, he'll be discussing his inspirations and
the highs and lows of setting up in business straight from college.
He will also spend time answering questions in an audience Q&A following his talk.
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Ticket Offer |
Evening Ticket Offer!
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Alternatively, you can buy an evening ticket at a discounted rate!
- the evening ticket includes Adrian Shaughnessey and James Bull
talks - plus,
The first 100 evening tickets will receive a free
limited edition Design Symposium North cotton carrier.
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Liverpool John Moores University
Visit website |
D&AD
An educational charity that represents the global creative, design and advertising communities. Visit website |
dba
The Design Business Association is the trade association for the UK design industry and helps design consultancies become more professional and profitable by offering a range of industry specific membership services, training courses and events. Visit website |
Merseyside ACME
Arts, Culture and Media Enterprise. Supporting creative business developments, and regeneration though the arts. For further information please contact Cathy Skelly. |
Liverpool Design Festival
Liverpool Design Symposium takes place as part of Liverpool Design Festival - 30 October to 8 November. Thanks to the City of Liverpool for its financial support for the Liverpool Design Festival, which has also been supported by the National Lottery through Arts Council England. Visit website |
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Hosted at Liverpool John Moores University's newly opened Art and Design Academy,
the 2009 Design Symposium once again presented an insightful and inspirational programme,
around the theme of 'Branding the City'.
The Symposium's keynote speaker was Michael Wolff, who was brought to the
event as part of D&AD's renowned President's Lecture series. Patrick
Burgoyne, Creative Review Editor interviewed Michael in an informal Q&A style.
The audience had the pleasure to listen to Michael's opinions on branding cities,
the importance of a human approach in design and many of his life stories.
Andy Chambers, Managing Director of Digit London shared his knowledge of branding and
revealed his latest projects to professionals and students. He encouraged people to
think of brands as people and to understand the importance of the adaptive nature of brands.
Aspiring creatives and students of design and advertising had the opportunity to
hear top tips on how to break into the industry at a series of education-related
sessions run by D&AD, while the DBA offered students words of wisdom from Ian
Thompson, Creative Director Thompson Brand Partners on design effectiveness.
The DBA also ran a session on Effective Design in the Public Sector led by Peter Mills,
Consulting Director at The Team, highlighting the Symposium's appeal to design
buyers and marketing professionals from the public sector.
The event allowed students, professionals and design buyers around
the UK to come together to embrace design and help position Liverpool
and the Northwest as a place of excellence in design and creativity.
The inaugural Liverpool Design Symposium 2008 was an overwhelming success.
Presenting an insightful and inspirational programme involving
some of the design industry’s leading international figures,
the event attracted over 500 creative professional and students of
advertising and design from across the country.
The day
packed programme include a D&AD President Lecture featuring
Matt Pyke founder of Universal Everything. Matt shared ideas and
the motivations for his work including projects for Nokia, Audi, London
2012 to name a few.
Typographer Bruno Maag, founder of Dalton Maag, stimulated professionals
and students alike with a passionate and witty talk on how vital
typography is to good communication.
D&AD encouraged students to turn
aspiration into reality with top tips on how to break into the
industry in the Student Awards talks and also allowed the eager
audience to see a selection of winning work from the
2008 awards.
And the DBA ran an insightful business briefing on ‘Surviving the Credit
Crunch’ hosted by Adrian Rasdall of business improvement specialist
Revenue Matters.
Kevin McManus of Merseyside ACME said“
The fact that every seminar and event across the Symposium was
oversubscribed speaks for itself-industry has been telling us an
event like this should happen in Liverpool ”.
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The LJMU Design Academy can be accessed from Mount Pleasant
via Great Orford Street or Brownlow Hill via Duckinfield Street. Directions
for Liverpool Art and Design Academy, 2 Duckinfield Street,
Liverpool L3 5YD.
Please note that there are ongoing road works around the Mount Pleasant area.
Metropolitan Cathedral Car Park
At the end of the M62, take either of the middle lanes and follow the
A5080 (Edge Lane) sign-posted City Centre. Continue along Edge Lane,
which becomes the A5047, passing Edge Lane Retail Park,
and then the MacDonald's restaurant on the left hand side. Approximately
two miles from leaving the M62 you will reach a set of traffic at
the junction of Marmaduke Street, carry on over the lights staying
in the left hand lane. At the next set of lights turn left into Tower Street,
following the sign for JMU University Mount Pleasant and the Cathedrals.
Bear right into Irvine Street, staying in the left hand lane passing St
Mary's church Edge Hill, take the next right at the lights. You will
pass Archbishop Blanch School on the left-hand side, follow the road
around bearing right and take the next turning on your left into Crown
Street. At the next set of lights take a right into Oxford Street.
Carry on down Oxford Street passing through 2 sets of Pedestrian sets
of lights, at the next main junction take a right into Mount Pleasant,
the car park entrance is approx. 50m on your left hand side.
Please follow signs inside the car park to the venue.
Mount Pleasant Car Park
At the end of the M62, take either of the middle lanes and follow
the A5080 (Edge Lane) sign-posted City Centre. Continue along
Edge Lane, which becomes the A5047, passing Edge Lane Retail
Park, and then the MacDonald's restaurant on the left hand side.
Approximately two miles from leaving the M62 you will reach a
set of traffic at the junction of Marmaduke Street, carry on
over the lights staying in the left hand lane. At the next set
of lights turn left into Tower Street, following the sign for
JMU University Mount Pleasant and the Cathedrals. Bear right
into Irvine Street, staying in the left hand lane take the next
right at the lights. You will pass Archbishop Blanch School
on the left-hand side, follow the road around bearing right
and take the next turning on your left into Crown Street. At
the next set of lights take a right into Oxford Street. Carry
on down Oxford Street passing through 2 sets of Pedestrian sets
of lights, carry on straight over the next main set of lights
onto Mount Pleasant, at the next main set of lights at the
junction of Clarence Street and Rodney Street carry on straight
ahead the Mount Pleasant car park entrance is approx 200m ahead
of you on your right hand side. Please exit at the Brownlow
Hill entrance and proceed.
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Contact us with feedback
or
enquiries at info@designsymposiumnorth.co.uk
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