Design Symposium North hits Liverpool in 2010 with an action packed programme featuring some of the most renowned figures in the design industry.

This years lectures feature James Bull of Moving Brands and Adrian Shaughnessy of Shaughnessy Works. Both will be talking about their inspirational careers and showing work from past and recent projects.
Jonathan Kirk, DBA consultant from, Up to the Light will also be showing how small agencies can punch above their weight.

Aspiring creatives and students will be treated to a full day of top tips on how to break into the industry at a series of education-related sessions run by the D&AD and the DBA which will include lectures, portfolio surgeries and workshops.
James Bull
Director and Co-founder,
Moving Brands
Adrian Shaughnessy
Graphic designer and writer
Jonathan Kirk
Consultant, Up to the Light


Ann Rimmer
North West Head for the DBA
and Founder of Clock Creative
David Palmer
Creative Partner, Love
Chris Conlan
Managing Director, Love
James Bull
Director and Co-founder, Moving Brands

James co-founded Moving Brands a year after graduating from Central Saint Martins in 1997.

He has directed the creative wing of Moving Brands for fifteen years and was instrumental in developing the innovative Moving Brands approach to branding and corporate story telling which has enabled it to carve out a reputation as the definitive multi-media, multi-platform creative agency. They now have offices in London, Tokoyo, Zurich and San Francisco.

Prior to studying graphic design at Central Saint Martins, James worked in the film industry, joining Wide Productions, where he helped create Inferno and gained invaluable experience as a director, vision mixer and editor.

Driven by a fascination for technology, the Moving Brands approach, as envisioned by James, starts by defining the compelling story at the heart of any brand before then creating deliverables. He has created work for many global companies including; The Body Shop, Nokia, Vodafone, Keane, Universal Records and Nokia Siemens Networks.
Adrian Shaughnessy
Graphic designer and writer

In 1989 he co-founded the design company Intro where he worked as creative director for fifteen years. Intro designed album covers and made music videos for Primal Scream, Depeche Mode, Stereolab and numerous other bands.

In 2004 he left to pursue an interest in writing and to work as an independent design consultant. Today he runs ShaughnessyWorks, a consultancy combining design and editorial direction. He is a founding partner and director of Unit Editions, a publishing company producing books on design and visual culture, and is a visiting tutor at the RCA.

Shaughnessy has written and art directed numerous books on design, including " How to be a Graphic Designer Without Losing Your Soul" which has sold 80,000 copies to date. He latest book is " Graphic Design: A User's Manual".

He writes regularly for Eye and Creative Review, and has a monthly column in Design Week. He is an occasional contributor to avant-garde music magazine The Wire, and a contributing writer to Design Observer. From 2006 until 2009, Shaughnessy was editor of Varoom, a publication devoted to the critical appraisal of illustration.

Shaughnessy has been interviewed frequently on television and radio. He lectures extensively around the world, and hosts a regular one hour radio show called Graphic Design on the Radio on Resonance FM.
Jonathan Kirk
Consultant, Up to the Light

Jonathan is a business advisor and is a member of the DBA's Experts Register. He challenges some of the ingrained assumptions that exist in our industry and offers exclusive, insight-led advice. He has been New Business Director at Fitch and EHS Brann.
Ann Rimmer
North West Head for the DBA and Founder of Clock Creative

Before establishing Clock Creative in 1999, Ann worked for some of the North West and UK's leading design and advertising agencies, moving through the ranks from Junior Designer to Creative Director. Ann studied design and advertising at Salford University and is a passionate advocator of North West design excellence. She has lectured at Bolton and Huddersfield Universities on a voluntary basis and often speaks for the DBA regionally.

Ann has won numerous awards for Clock's creative work and also business acumen. Today Ann heads up Clock's creative strategy and communication planning, working closely with clients to ensure their investment in design is well spent and helping many clients reach International markets.
David Palmer
Creative Partner, Love

Dave is one of Love's founding partners and one of 3 Creative Directors working at the agency, Dave has led a variety of national and international branding and design jobs including the launch of PlayStation 3 for Sony, Future Morph for The Science Council and the design and roll-out of the BBC's Comic Relief campaign. Dave's other key clients include Nike Europe, COI, BBC and Microsoft. Most recently Dave has won a number of high profile industry awards for design and branding including Design Week, New York Festivals and D&AD Silver for whom he has gone on to head up judging teams within the design category.
Chris Conlan
Managing Director, Love

Chris has been Managing Director of LOVE since 2008, having previously been the agency's Head of Digital. Chris has a total of 14 years agency experience, gained initially in large network advertising agencies (JWT, McCann Erickson) and more recently in independent digital design studio magneticNorth before joining LOVE in 2007. Chris has developed strategy and managed award winning projects across clients including Durex, the BBC, Kellogg's, Dr Martens and Sony Playstation.
10:00 - 12:00
D&AD Portfolio Surgeries
...
12:00 - 13:30
D&AD Workshops
...
12:00 - 13:00
DBA Education Seminar
...
13:15 - 14:45
D&AD Student Award Talk
...
15:00 - 16:30
DBA How to punch above your weight
...
17:00 - 18:30
Adrian Shaughnessey
...
19:00 - 20:30
James Bull - Moving Brands
...
10:00

D&AD Portfolio Surgeries
Time: 10:00 - 12:00
Location: ...
Come and make the most of the opportunity to get advice on how to present your portfolio to potential employers. Test the waters before you have to do it for real with real employers! There will be some fantastic senior creatives hosting from Elmwood, The Hub, The Chase, McCann Erickson and Brass to name but a few.
Please rsvp with your Name, Email, Mobile, College and Course to rhiannon.james@dandad.co.uk by 12pm on Friday 19 November.

12:00

D&AD Workshops
Time: 12:00 - 13:30
Location: ...
Workshop 1

Shellsuitzombie is an organisation run by grads for grads, aiming to improve the dialogue between graduating students and the creative industries through online exposure, events and print publications. They will be running a workshop on how to present yourself, network and ultimately get a job! Places are limited.

Workshop 2

Get involved and impact social change with The Hub. They will be working with you to push your creativity.
Sign up by emailing rhiannon.james@dandad.co.uk with your Name, Email, Mobile number, College and Course by 12pm on Friday 19 November.

12:00

DBA Education Seminar
Speakers: Ann Rimmer, David Palmer & Chris Conlan
Time: 12:00 - 13:00
Location: ...
POSITIONING YOURSELF AS A BRAND

The most effective brand solutions are based on impact, a clear proposition, striking personality and key differentiators. So how can you use these same principles when selling yourself to a potential employer?

Ann Rimmer, Chris Conlan and David Palmer will use compelling case studies to illustrate design at its most effective, before turning the focus on how you too can position yourself as a brand in order to secure the job you want.

Your application is the most important direct marketing brief you'll ever have - make sure it's effective.

The event will offer top tips and hints including how to:

  • Get yourself and your work noticed by a Creative Director bombarded by applications
  • Ensure you encapsulate your submission in A BIG IDEA
  • Communicate your unique qualities - like any good brand - but without delivering false promises.

After all, that's what effectiveness is all about.
Please register with your

  • Full Name
  • Email address
  • Name of College/University/Organisation
  • Number of Tickets

By 12pm on the 24th November to designsymposium@uniform.net.

13:15

D&AD Student Awards Talk
Time: 13:15 - 14:45
Location: ...
Fergal Kilroy, Rhiannon James and a well known London based graphic designer will be talking about D&AD, how to win one of their Student Awards and how to tackle briefs. All are welcome, though the talk will be targeted at  students.
Please rsvp to education@dandad.co.uk with your name, course and college. Tutors can make a group booking by indicating the size of the group.

15:00

DBA How to punch above your weight
Speaker: Jonathan Kirk
Time: 15:00 - 16:30
Location: ...
Small and medium sized design consultancies occupy a difficult place.

Most are well capable of competing with the very big agencies, both strategically and creatively, but are often frustrated by the way in which clients can be seduced and reassured by the big boys. It seems that the odds are becoming increasingly stacked against the small and medium sized consultancies.

More and more brands are owned by fewer and fewer companies, so there are less major decision making points. Access to these decision-making points is getting more difficult and the biggest agencies tend to have better access. Clients seem to want more and more pro-activity from their agencies for the same, or even less, money. More often than not the big agencies are better resourced to provide this.

Nobody wants to be in a 'crumbs from the top table' position so how can small and medium sized agencies fight their corner, compete effectively and win against the big agencies?

What we'll be covering:

  • Sending the right messages through your positioning and new business activity
  • How to tick the reassurance boxes on your ability to deliver
  • Effective pitching against the big agencies - exploiting their weaknesses and selling your strengths
  • Practical ideas on how to add value to client relationships that will help you to punch above your weight
  • How to build networks and associations with other agencies
17:00

Adrian Shaughnessy
Speaker: Adrian Shaughnessy
Time: 17:00 - 18:30
Location: ...
Adrian will be showing his work and discussing his career and standout projects.
Choose:
£8 Students
£10 Standard
Quantity:
19:00

Moving Brands
Speaker: James Bull
Time: 19:00 - 20:30
Location: ...
James will be talking about his career and showing work from past and recent projects, he'll be discussing his inspirations and the highs and lows of setting up in business straight from college. He will also spend time answering questions in an audience Q&A following his talk.
Choose:
£8 Students
£10 Standard
Quantity:
Ticket Offer

Evening Ticket Offer!
Alternatively, you can buy an evening ticket at a discounted rate!
- the evening ticket includes Adrian Shaughnessey and James Bull talks - plus,

The first 100 evening tickets will receive a free limited edition Design Symposium North cotton carrier.
Choose:
£12 Students
£16 Standard
Quantity:
Liverpool John Moores University
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D&AD
An educational charity that represents the global creative, design and advertising communities.
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dba
The Design Business Association is the trade association for the UK design industry and helps design consultancies become more professional and profitable by offering a range of industry specific membership services, training courses and events.
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Merseyside ACME
Arts, Culture and Media Enterprise. Supporting creative business developments, and regeneration though the arts. For further information please contact Cathy Skelly.

Liverpool Design Festival
Liverpool Design Symposium takes place as part of Liverpool Design Festival - 30 October to 8 November. Thanks to the City of Liverpool for its financial support for the Liverpool Design Festival, which has also been supported by the National Lottery through Arts Council England.
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Hosted at Liverpool John Moores University's newly opened Art and Design Academy, the 2009 Design Symposium once again presented an insightful and inspirational programme, around the theme of 'Branding the City'.

The Symposium's keynote speaker was Michael Wolff, who was brought to the event as part of D&AD's renowned President's Lecture series. Patrick Burgoyne, Creative Review Editor interviewed Michael in an informal Q&A style. The audience had the pleasure to listen to Michael's opinions on branding cities, the importance of a human approach in design and many of his life stories.
Andy Chambers, Managing Director of Digit London shared his knowledge of branding and revealed his latest projects to professionals and students. He encouraged people to think of brands as people and to understand the importance of the adaptive nature of brands.

Aspiring creatives and students of design and advertising had the opportunity to hear top tips on how to break into the industry at a series of education-related sessions run by D&AD, while the DBA offered students words of wisdom from Ian Thompson, Creative Director Thompson Brand Partners on design effectiveness.
The DBA also ran a session on Effective Design in the Public Sector led by Peter Mills, Consulting Director at The Team, highlighting the Symposium's appeal to design buyers and marketing professionals from the public sector.

The event allowed students, professionals and design buyers around the UK to come together to embrace design and help position Liverpool and the Northwest as a place of excellence in design and creativity.
The inaugural Liverpool Design Symposium 2008 was an overwhelming success.

Presenting an insightful and inspirational programme involving some of the design industry’s leading international figures, the event attracted over 500 creative professional and students of advertising and design from across the country.

The day packed programme include a D&AD President Lecture featuring Matt Pyke founder of Universal Everything. Matt shared ideas and
the motivations for his work including projects for Nokia, Audi, London 2012 to name a few.

Typographer Bruno Maag, founder of Dalton Maag, stimulated professionals and students alike with a passionate and witty talk on how vital typography is to good communication.

D&AD encouraged students to turn aspiration into reality with top tips on how to break into the industry in the Student Awards talks and also allowed the eager audience to see a selection of winning work from the
2008 awards.

And the DBA ran an insightful business briefing on ‘Surviving the Credit Crunch’ hosted by Adrian Rasdall of business improvement specialist Revenue Matters.

Kevin McManus of Merseyside ACME said“ The fact that every seminar and event across the Symposium was oversubscribed speaks for itself-industry has been telling us an event like this should happen in Liverpool ”.
The LJMU Design Academy can be accessed from Mount Pleasant via Great Orford Street or Brownlow Hill via Duckinfield Street. Directions for Liverpool Art and Design Academy, 2 Duckinfield Street, Liverpool L3 5YD.

Please note that there are ongoing road works around the Mount Pleasant area.

Metropolitan Cathedral Car Park
At the end of the M62, take either of the middle lanes and follow the A5080 (Edge Lane) sign-posted City Centre. Continue along Edge Lane, which becomes the A5047, passing Edge Lane Retail Park, and then the MacDonald's restaurant on the left hand side. Approximately two miles from leaving the M62 you will reach a set of traffic at the junction of Marmaduke Street, carry on over the lights staying in the left hand lane. At the next set of lights turn left into Tower Street, following the sign for JMU University Mount Pleasant and the Cathedrals. Bear right into Irvine Street, staying in the left hand lane passing St Mary's church Edge Hill, take the next right at the lights. You will pass Archbishop Blanch School on the left-hand side, follow the road around bearing right and take the next turning on your left into Crown Street. At the next set of lights take a right into Oxford Street. Carry on down Oxford Street passing through 2 sets of Pedestrian sets of lights, at the next main junction take a right into Mount Pleasant, the car park entrance is approx. 50m on your left hand side. Please follow signs inside the car park to the venue.

Mount Pleasant Car Park
At the end of the M62, take either of the middle lanes and follow the A5080 (Edge Lane) sign-posted City Centre. Continue along Edge Lane, which becomes the A5047, passing Edge Lane Retail Park, and then the MacDonald's restaurant on the left hand side. Approximately two miles from leaving the M62 you will reach a set of traffic at the junction of Marmaduke Street, carry on over the lights staying in the left hand lane. At the next set of lights turn left into Tower Street, following the sign for JMU University Mount Pleasant and the Cathedrals. Bear right into Irvine Street, staying in the left hand lane take the next right at the lights. You will pass Archbishop Blanch School on the left-hand side, follow the road around bearing right and take the next turning on your left into Crown Street. At the next set of lights take a right into Oxford Street. Carry on down Oxford Street passing through 2 sets of Pedestrian sets of lights, carry on straight over the next main set of lights onto Mount Pleasant, at the next main set of lights at the junction of Clarence Street and Rodney Street carry on straight ahead the Mount Pleasant car park entrance is approx 200m ahead of you on your right hand side. Please exit at the Brownlow Hill entrance and proceed.
Contact us with feedback
or
enquiries at info@designsymposiumnorth.co.uk